Best-in-Class Pharma Media Strategies
A full-service pharmaceutical media agency, Convergence Point Media (CPM) conceives, designs and executes consumer and professional media strategies that contribute to measurable brand business KPIs. Built on relationship marketing principles applied to the broader digital ecosystem, CPM leverages technology and advanced analytics to deliver brand content that flows seamlessly from media impression to timed, personalized messaging delivered via user-selected channels. Well versed across therapeutic areas, CPM provides turnkey strategy, execution, measurement and insights that matter to brand and enterprise stakeholders.
Comprehensive Planning, Buying, and Management
Our results-driven campaigns meld pharmaceutical therapeutic area insights and industry market intelligence with best-in-class SEM, SEO, social, programmatic display and professional specialty targeting expertise to ensure brand goals for consumer and professional audiences are met. CPM actively stewards clients’ media investment and constantly innovates to drive results that matter to brand and enterprise stakeholders. Experienced in dozens of Rx categories, CPM brings quality campaigns to market efficiently by delivering laser-focused strategies and working closely with content and design agencies and regulatory teams to facilitate innovative channel/platform approvals.